Note: This is a follow-up post to our May blog post, "VR and Nonprofits - Proof in Action," that highlights data from a Nielsen study on virtual reality and the many benefits to nonprofits. We highly recommend you read it if you haven't already! Fortune recently published an in-depth article about nonprofits using VR successfully to increase engagement and donations. A few select bits from the article: "According to Facebook’s Shifts for 2020: Multisensory Multipliers report,

It would make sense that VR automatically means an increase in engagement - if people have the headset on, they can't see anything outside of it. And they are, at the very least, looking around - a step above television watching in terms of engagement. But what about 360° video without the headset? According to OmniVert, a company who creates ads for web utilizing 360° content, there's quite a large increase in engagement. After analyzing over 1000 ad campaigns, they released