The Social Power of Virtual Reality (part 2): Case Studies that Show What’s Possible
In Part 1 we explored how VR is fundamentally social — how it can deepen emotional connection and turn audiences into participants. Now, let’s look at a few real-world examples of brands and nonprofits that have done this brilliantly. Case Study 1: Mountain Dew’s “#GotHandles” 360° Experience Mountain Dew teamed up with the street-ball legend The Professor to create a mobile 360°/VR experience where viewers tried to match his basketball moves. Why it worked: Viewers became
The Social Power of Virtual Reality (part 1): A Deeper Way for Brands and People to Connect
In the ever-evolving world of immersive content, 360-degree video and virtual reality (VR) are often discussed in terms of their “wow factor” or newness. But as someone who creates VR content for brands and nonprofits, I believe there’s something deeper happening. VR isn’t just a novelty, it’s a social technology. A way for brands to build genuine emotional connection with their audiences, and for people to connect with each other in entirely new ways. Why “social” matters W
Taking your event virtual during COVID-19
Take your live event(s) virtual during the COVID-19 crisis. We can provide video or virtual reality services to bring your event online!
VR for training
Training employees or volunteers can be costly or even dangerous. That's why one of the most exciting ways businesses are using virtual...
VR + Travel = Increased Demand
“Every virtual trip increases the demand for physical travel.” -Michael Dail, Marriott’s VP of brand marketing Top travel brands all over...
Webinars and workshops
One thing we've noticed, even as VR continues to grow and become more mainstream, is that a lot of businesses want to use VR but don't...
Calling all travel industry marketers!
We're doing a market research survey on the use of VR in the travel industry so we're looking for decision makers in the travel industry,...
Caste Out accepted to Kaleidoscope funding platform!
We couldn't be prouder to announce that Caste Out, an interactive multimedia documentary about the lingering effects of the caste system...
Announcing a Minneapolis Satellite Office!
We're so excited to share that we have opened a Minneapolis satellite office to better serve our midwestern customers. The Minneapolis...
VR & Memory
I stumbled upon this interesting blog post by Revinax, a virtual training company, about how we learn and why we remember VR experiences...
