In the ever-evolving world of immersive content, 360-degree video and virtual reality (VR) are often discussed in terms of their “wow factor” or newness. But as someone who creates VR content for brands and nonprofits, I believe there’s something deeper happening. VR isn’t just a novelty, it’s a social technology.  A way for brands to build genuine emotional connection with their audiences, and for people to connect with each other in entirely new ways. Why “social” matters W