In Part 1  we explored how VR is fundamentally social — how it can deepen emotional connection and turn audiences into participants. Now, let’s look at a few real-world examples of brands and nonprofits that have done this brilliantly. Case Study 1: Mountain Dew’s “#GotHandles” 360° Experience Mountain Dew teamed up with the street-ball legend The Professor  to create a mobile 360°/VR experience where viewers tried to match his basketball moves. Why it worked: Viewers became

In the ever-evolving world of immersive content, 360-degree video and virtual reality (VR) are often discussed in terms of their “wow factor” or newness. But as someone who creates VR content for brands and nonprofits, I believe there’s something deeper happening. VR isn’t just a novelty, it’s a social technology.  A way for brands to build genuine emotional connection with their audiences, and for people to connect with each other in entirely new ways. Why “social” matters W