Nielsen did an interesting study of the effectiveness of VR for nonprofits and the results are very exciting! Among the highlights: Potential VR users (those who said they would likely use VR devices within the next year) were more likely to give to charity or volunteer than the average population. They demoed 14 nonprofit VR experiences for consumers and found that 84% of the people who tried VR were able to recall the featured charity across the content tested (vs. only 54%