

VR: The Marketing Tool of the Future, Now
I've had a lot of people ask how can VR be used other than gaming? Obviously people are starting to experiment with immersive movies, both fiction and documentary, and that's very exciting. But I think the biggest opportunity right now is actually marketing. Even many of the movie VR experiences that have come out are really being used as a marketing tool for the traditional flat-screen feature-length movies still in theaters. So why would a brand want to use VR if they're no


VR Today and Tomorrow: My Takeaways from Oculus Connect 2
I recently had the privilege to attend Oculus Connect 2, Oculus' second VR conference. In addition to the best swag ever (an autographed copy of Ready Player One and a free Samsung GearVR!), I took so much useful information away and I left the conference feeling totally inspired and excited about the future of VR. I attended sessions about everything from UI/UX design to VR storytelling to streaming technologies... The information covered was everything from broad, high leve