I've had a lot of people ask how can VR be used other than gaming? Obviously people are starting to experiment with immersive movies, both fiction and documentary, and that's very exciting. But I think the biggest opportunity right now is actually marketing. Even many of the movie VR experiences that have come out are really being used as a marketing tool for the traditional flat-screen feature-length movies still in theaters. So why would a brand want to use VR if they're no

I recently had the privilege to attend Oculus Connect 2, Oculus' second VR conference. In addition to the best swag ever (an autographed copy of Ready Player One and a free Samsung GearVR!), I took so much useful information away and I left the conference feeling totally inspired and excited about the future of VR. I attended sessions about everything from UI/UX design to VR storytelling to streaming technologies... The information covered was everything from broad, high leve

If you're ever wondering how Virtual Reality Video can help your business, all you need to do is see people react to it. Part of why I became interested in Virtual Reality was seeing visitors react to the Virtual Stadiums exhibit in the College Football Hall of Fame. Of course, I had enjoyed filming all the 360° videos, but it was seeing people be awe-struck at how they were suddenly transported into another world (in that case the field of a stadium as a team they love runs